Google has a new website optimizer they’re working on and they’re looking for beta testers. Here’s what they have to say:
As an advertiser you spend both time and money driving
traffic to your website, but if your site doesn’t engage your audience
then it’s likely that you aren’t converting those visitors into
customers. We know that this can be difficult to test and we want to
help you out.Over the coming weeks we’ll be testing a new tool
called the Website Optimizer that can help you find out which content
will convert best on your site. Whether you define a conversion as a
purchase or a newsletter sign-up, Website Optimizer allows you to
experiment with different headlines, copy, and images on your site in
order to find out which combination results in the most conversions.
You can use this tool on your landing page or any page that represents
At the end of each experiment, graphical reports
show which version of your landing page users liked best, as measured
by which variation had the highest conversion rate. So, if you’re
interested in increasing conversions, we think you’ll find the Website
Using Website Optimizer to experiment with
your landing page does not have any impact on your Quality Score, so
long as you maintain the existing default landing page for the Ad
Group. Once you make a change to your site based on the results,
however, the Quality Score might change as with any other changes to
your landing page. That said, if a change is good for your users, it is
probably good for your Quality Score too.
For this beta, we’ll
only be able to invite a small number of advertisers to participate,
selected from all that apply. Selection will be based on a number of
factors, including amount of traffic the landing page receives and the
ability to begin testing quickly. We’ll contact those selected on a
rolling basis over the coming weeks. In the near future, we look
forward to releasing this tool to all advertisers.
Sounds pretty good doesn’t it?