Posts Tagged ‘social networking’

Tall Poppy Syndrome

In Australia, we have this social effect where anyone who gets too successful eventually gets cut down by everyone else. Effectively, if you get too big for your britches, people feel they have a right to cut you back down. It’s probably the single largest thing about being Australian that I have always hated. For some reason, we get jealous and vindictive about the success of others.

But why? I’ve never understood it. People work hard, make all the right choices, make smart decisions, and reap the rewards. Fair enough to me. I’m not at the point yet myself, but I’m getting there, so why begrudge the succes of others who have gotten there before me.

But I digress….

Today I woke up to find a firestorm of controversy over an article written in Mashable. That can’t right I thought, I like Mashable and read it every day. I better have a look. What I read was really just a personal attack on John Reese. It is unfounded, inaccurate, and quite frankly, just rubbish. Aside from attacking John, the inaccurate prediction that internet marketers are going to ruin Twitter for everybody is just mind boggling.Tall poppy syndrome at its finest

What an utterly rediculous argument. I’ve really enjoyed reading Mashable until today.

This is like saying internet marketers are going to ruin email because they use it. No wait, people can unsubscribe can’t they?

So, obviously for Twitter to survive this massive onslaught of people being marketed to by other Twitter users, there needs to be some sort of way to stop following the people who market to you? Hmm…

Honestly, the personal attack on John Reese without even checking the facts is just gutter journalism, something I thought Mashable would be above. I’d love to do a comparison between the number of times Mashable staff have twittered links to their articles, compared to the number of times John has twittered links to his stuff. Just over the last couple of months.

But I don’t really need to do I, we both know the answer to that already. It’s been quite good though, to see that most of the commenters to the article I’m talking about  don’t agree with it, so at least there’s some common sense out there.

Mashable is a highly, highly monetised site, that uses Twitter to drive traffic. I follow John Reese on Twitter, and I enjoy his tweets. It’s been quite rare to have John link to any of his sites, he’s more likely to offer little nuggets of wisdom or vent about different sports. Who’s the bad guy here?

I want you to make your own mind up, so I’m not going to put in any quotes from either source. Instead, below I’ll link to the Mashable article in question, and then John Reese’s response to the attack on his blog. I know who think shows more ethics but I want you to see it for yourself. Make sure you read the comments section too, that’s very enlightening all by itself.

The Mashable Article

John Reese’s Response

Ning To The Rescue

Remember that crack I made about Barack Obama’s social networking site and how I wanted my own? Well, I wasn’t actually joking. I’m wanting to setup a few social networking sites for niches I’m in and I’ve been looking for an affordable (read free) solution.

I think I’ve found what I’m looking for. It’s called Ning and it looks to be exactly what I need.

I can get a network up and running in minutes, and all for free.

I must admit, I’ve actually known about Ning for a while, but while it was still in beta I wasn’t keen on sharing it with you. It was a little clunky a while ago, but now everything looks to be smooth sailing.

It’s fully customizable, and let’s you add your own logos and visual flavor. You can choose the features you want for your network by having all the bells and whistles or strip it down to the bare basics. Members can invite new members, and even have their own pages within the network. It’s all pretty cool. I’ll report back on how I go with setting a few up.

Stay tuned.

The Next Presidential Election Is About You

At least that’s what Barack Obama, presidential hopeful, wants you to think. I applaud the effort, and think that it’s quite refreshing for someone in politics to actually ‘get’ what the internet is all about. More importantly, what Barack has attempted to do with his website is at the very least a step in the right direction.

Where things seemed to fall down is in the choices made of what technologies to use. Here’s some more info from and A VC respectively:

  • Lots of chatter about Barack Obama’s new MySpace-style social network, which he just launched in conjunction with the start of his official bid to become the next POTUS. It’s at, and it has all the requisite tools of a supposedly Web 2.0 campaign — profiles, blogs, friend requests, and (of course) built-in campaign financing tools so you can help Barack make it to the White House. But does everyone get Barack as a friend, the way all MySpacers get founder Tom Anderson? Inquiring minds want to know.
  • I don’t know what they did today, but it didn’t work. They’ve been using the Brightcove player successfully and I like the stuff they’ve done with that so far. I even embedded an Obama video in one of my earlier posts. But as Jackson pointed out in the comments, the Brightcove players requires Flash 9 and many don’t have it. YouTube might not have the quality of Brightcove, but Jackson never complains about not being able to watch my YouTube videos.

It’s clear from many sources, that while this is good to see happening, the execution just doesn’t quite work. Yet. Issues with video playability and server problems will plague the site, at least in the short term, but you have to say, in the finest John Stewart voice you can muster, “Well done sir!”

This is MySpace with a difference. You can create your own space, plan and attend events, even find other supporters and help raise funds for the campaign. It’s a fantastic example to set: giving your supporters a real voice, and giving them real ways to help fly your flag.

Now all I have to do is create my own social network, and give people easy ways to support me with fundraising. Wanna join?

Watch This Space

If you’ve been following my semi-coherent ramblings for any length of time, you’ll know I’m a big fan of Seth Godin. Also, if you’ve been in the internet marketing game for any length of time you’ll be more than familiar with Alexa rankings. Well let me give you the best of both worlds. Seth has set up a Traffic Watch List on Alexa. What makes this list different is this list is all about sites that encourage collaboration and social networking. In Seth’s words…

For our purposes, my definition is that most of these companies are, as the wikipedia

says, sites that “let people collaborate and share information online

in a new way.” So, Google doesn’t make the cut, because most of their

traffic comes to their search engine. eBay is an “old” company, but the

many-to-many nature of the site means that they do.

Go have a look and I’ll guarantee you’ll bookmark this one.